Tourism and Events

The Tourism and Events Department supports the economic vitality and unique lifestyle of Scottsdale by marketing and promoting arts and culture, downtown, events and tourism. The department provides services, support, and funding for the development of tourism-related capital projects, events and event development, destination marketing and promotion as well as research. It manages the public special event permitting process and, through contracts serves as the steward for the municipal collection of public art and cultural programming (Scottsdale Arts) as well as the marketing and promotion of Scottsdale as a premiere visitor destination (Experience Scottsdale).

Event Funding Programs Information 

Events are an important component of Scottsdale’s overall image, “its product”, and its lifestyle. The City and its residents often benefit from events held in Scottsdale through increased cultural opportunities, recreational activities, increased economic activity, enhanced community status, and additional marketing exposure. The tourism and events department manages multiple programs that help to support events throughout the City. FY24/25 applications will be available after June 30.  

Community Event Funding

Community events are defined as activities that are locally significant, may have historical value, celebrate a community spirit and unique sense of place, and are primarily attended by residents, but also provide something to do for visitors.
Community Event Funding Application (PDF) - contact 480-312-7177
Community Event Funding Post Event Report (PDF)

Event Venue Fee Funding

The event venue fee program provides available bed tax funds to be utilized for event development of niche tourism driven events that support the following tourism drivers: Golf, Sports and Recreation. In order to be eligible for the program, event applicants must utilize a city owned, operated or controlled event venue and generate room nights in Scottsdale hotels (list found below).
Event Venue Fee Funding Application (PDF) - contact 480-312-7177
Event Venue Fee Funding Post Event Report (PDF)

Matching Event Advertising Funding

The Matching Event Advertising Program supports events that market the destination and generate incremental Scottsdale room nights associated with the event.
Matching Event Advertising Funding Application (PDF) - contact 480-312-7177
Matching Event Advertising Funding Post Event Report (PDF)

Event Development Funding

The New Event Development program is for large events that market and promote Scottsdale’s attractiveness as a destination to our target leisure and meeting visitors, both nationally and internationally, and generate room nights in Scottsdale hotels. Events can participate in this program for a maximum of three years.
Event Development Funding Worksheet (PDF) - contact 480-312-7177
Event Development Funding Post Event Report (PDF) 

Event Directional Banner Program 

The primary purpose of Scottsdale’s directional banner program is to allow the City and eligible organizations the opportunity to promote their special events. When applying to display horizontal or vertical directional street banners, certain requirements and fees will need to be satisfied by the applicant.  Please review the banner guidelines before applying for banner use. 

Tourism Related Reports

Visitor and Lodging Reports

Lodging Statistics Report (PDF) - October 2023

Visitor Statistics Report (PDF) - October 2023

Longwoods Visitor Report (PDF) - June 2023

Longwoods Return to Sample Report (PDF) - June 2023 

Longwoods Advertising Effectiveness Report (PDF) - May 2023

Webb Report (Destination Event Feasibility Study) (PDF) - January 2016

Tourism & Events Strategic Plan

Tourism & Events Strategic Plan (PDF)

For more background on the planning process, please visit Tourism & Events Strategic Plan

Other Tourism Items

Scottsdale Hotel/Motel List (PDF)

Special Event Permit Online Submittal

Demographic statistics

Quick Statistics (PDF)

About Scottsdale

City of Scottsdale Monthly Financial Update

Contact Information

City of Scottsdale - Tourism & Events
[email protected]
P: 480-312-7177
F: 480-312-9115