Old Town Scottsdale

Old Town ScottsdaleOld Town Scottsdale logo - Scottsdale's downtown - is among the most vibrant and unique urban downtown centers in the American Southwest.

Its pedestrian-friendly streets are home to world class art galleries, museums, restaurants and retail shops ... and when the sun goes down you don’t have to because of the exciting nightlife. 

Old Town Scottsdale is known for hosting great events throughout the year such as markets, art walks, festivals, parades, concerts, and block parties.

Old Town brand awareness campaign

The Old Town brand awareness campaign kicked off in mid-April with multichannel marketing efforts including print, digital, out-of-home, and television and will run through the end of September.

Brand Awareness Campaign (PDF)

Downtown brand & marketing

Since late 2017, Scottsdale’s tourism and events department has been working with an outside research firm and marketing agency to understand perceptions of the downtown area and identify ways that could increase visits from Valley and Arizona residents seeking a unique, vibrant, fun and safe place to spend time.

Merchants, residents and others provided input via interviews, focus groups and surveys to help staff better understand perceptions in this key area of the city. That research revealed a key challenge – and potential solution.


While the city for years has referred to the area as Downtown Scottsdale, with “Old Town” at its historic core, a clear majority of local consumers and business owners refer to the entire downtown area as Old Town Scottsdale. The new brand and marketing campaign will build on that.

That’s why our first step is to embrace our historic roots with the name Old Town Scottsdale for the entire downtown area. We believe this name best captures the preferences of local consumers – enhancing brand clarity and authenticity without taking away from the upscale sophistication – and will help ensure the success of our awareness campaign.

Below we’re sharing the brand reveal presentation and consumer research. 


Bike share, Skateboards and Motorized Scooter companies in Scottsdale

Several dockless bike share and scooter companies have started operating in the city of Scottsdale - here is some information about these new services.

Downtown Scottsdale 2.0

Final Study (PDF)

The City of Scottsdale has teamed with Conventions, Sports and Leisure International (CSL International) and Populous to develop a plan for tourism related downtown economic development in an effort to bring out the best in Scottsdale’s historic downtown.  This plan’s study effort will consist of staged economic and planning analysis of the Downtown Scottsdale area with a focus on maximizing economic performance and creating a highly desirable and vibrant downtown destination.


More Old Town News & Info

A business and employer's guide to Downtown Scottsdale parking

Parking Locations and Trolley Map


  • Parking in Old Town Scottsdale is FREE!
  • Many of the streets in the Old Town area have on-street parking spaces available. On-street parking has no meters or fees, just time limitations.
  • On-site business parking, if provided, is also free.
  • There are several public parking lots and garages spread throughout Old Town that also provide free parking.

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Stay Informed

The Planning Cases Dashboard online map tool allows people to see active Planning and Development projects throughout the city and in their neighborhoods.

View Active Planning Cases

Contact Information

City of Scottsdale - Old Town Office
7447 E. Indian School Road #301
Scottsdale, AZ 85251
P: 480-312-2459
F: 480-312-9115

Jackie Contaldo
Downtown Specialist

Old Town Videos

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