WestWorld of Scottsdale closed out 2025 with a strong year of growth, marked by expanded marquee events, increased attendance and targeted infrastructure investments that position the venue for long-term success.

Throughout the year, WestWorld welcomed a broader mix of national, regional and community events, reinforcing its role as one of Scottsdale’s most important economic and cultural assets. New and expanded events introduced tens of thousands of first-time visitors to the facility, while long-standing partners continued to grow their presence and participation.

WestWorld plays a critical role in Scottsdale’s economy and tourism ecosystem, said City Manager Greg Caton. In 2025, we saw meaningful growth in both event diversity and facility investment, ensuring WestWorld remains competitive, flexible and well-positioned for the future.

Among the year’s highlights was continued strength in Western and equine events, with reining, reined cow horse and rodeo competitions reporting record participation. Barrett-Jackson further expanded its footprint with the return of its fall Collector Car Auction, complementing its flagship January event now entering its 54th year. Tour de Scottsdale returned for its second year with increased participation, bringing cyclists and visitors into the community.

WestWorld also attracted several new, high-profile events in 2025, helping diversify its audience and programming. These included the Global Champions Arabian Tour, Scottsdale Art Week and Every Woman’s Marathon, collectively introducing new demographics and expanding WestWorld’s reach beyond its traditional event base.

To support this growth, the city of Scottsdale made strategic investments in WestWorld’s infrastructure. Two new permanent barns were constructed to replace aging facilities, improving safety, functionality and animal welfare. A new public address system is being installed to enhance communication across the grounds, and a major drainage project advanced into construction readiness following long-anticipated approvals. The facility also added new portable stalls to meet increasing demand from equestrian and livestock events.

These investments are about modernizing WestWorld and preparing it for the next generation of events, Deputy City Manager Judy Doyle said. They improve the experience for promoters, participants and guests while protecting the city’s long-term investment in the facility.

Looking ahead, WestWorld has already secured a slate of new events for 2026, continuing the momentum built over the past year and reinforcing its reputation as a versatile venue capable of hosting events of all sizes and types.

With a stronger event mix, modernized infrastructure and a growing national profile, WestWorld enters 2026 positioned for continued economic impact and community benefit.