Scottsdale is tipping its hat to the people and places that make it one of the nation’s premier travel destinations during National Travel and Tourism Week (NTTW), taking place May 4–11. This annual celebration recognizes the vital role travel plays in powering economies, supporting communities and enriching the lives of residents and visitors.

In 2024, travel generated $2.9 trillion in economic output across the U.S., supported more than 15 million jobs and contributed $190 billion in tax revenue. Scottsdale’s share of that impact is significant – the city welcomed 11.2 million visitors who poured $3.5 billion into the local economy.

“Tourism is more than just an industry in Scottsdale – it’s part of our identity,” said Rachel Smetana, Scottsdale’s tourism and events director. “From hotel concierges and chefs to gallery owners and tour guides, our hospitality professionals help create unforgettable experiences that keep visitors coming back year after year.”

Old Town Scottsdale continues to be a major draw, with 45% of overnight travelers making it part of their stay in 2023. Visitors enjoy a unique mix of cultural attractions, including seven museums, three performing arts theaters, over 45 public art installations, more than 50 galleries and hundreds of restaurants, bars, boutiques and retailers – many of them locally owned.

But tourism’s impact on Scottsdale goes far beyond visitors. It generates nearly $74 million annually in local tax revenue, helping pay for essential services like police, fire, transportation infrastructure, public events and capital improvements. And in 2023 alone, Scottsdale-based hospitality workers generated an estimated $1.9 million in sales tax revenue.

Experience Scottsdale, the city’s destination marketing partner since 1987, continues to play a crucial role in drawing travelers, conferences, meetings and events to the region and supporting tourism-driven growth.

To mark NTTW, Old Town Scottsdale is encouraging residents and visitors to show their appreciation by shouting out their favorite local shop, restaurant, art gallery, or hospitality employee on social media using #NTTW2025. A special Merchant Mixer event will also be held for Old Town businesses, featuring updates from city leaders and partners on upcoming initiatives, including a Business Engagement Study and Canal Convergence collaboration opportunities.

“Travel matters to Scottsdale – not just for the dollars it brings in, but for the community it helps build,” Smetana said. “We’re proud to celebrate the people behind that success this week and all year long.”