Downtown Scottsdale is among the most vibrant and unique urban centers in the American Southwest.
Its pedestrian-friendly streets are home world class art galleries, museums, restaurants and retail shops ... and when the sun goes down you don’t have to because of the exciting nightlife.
Scottsdale's Downtown has also known for hosting great events throughout the year such as: markets, art walks, festivals, parades, concerts, and block parties.
Downtown Brand & Marketing
A brand awareness campaign is being developed to drive additional local visitors to Downtown Scottsdale. The Tourism & Events Department retained the advertising agency HAPI to create the strategy. The firm conducted research to evaluate perceptions of Downtown Scottsdale held by residents in both Scottsdale and the Phoenix metro area. Facilitated by the Scottsdale firm Brand Outlook, the research consisted of four focus groups comprised of people living in our metro area. An online survey was also conducted with 600 people from the Phoenix area and 200 residents from the Tucson area. The objective was to gain deeper insight into residents' perceptions of Downtown to assist in developing a brand and advertising campaign. The perspectives will help HAPI develop creative concepts and marketing strategies that reach the right people at the right times in the right places. Below is an overview of the research results.
Downtown Scottsdale 2.0
The City of Scottsdale has teamed with Conventions, Sports and Leisure International (CSL International) and Populous to develop a plan for tourism related downtown economic development in an effort to bring out the best in Scottsdale’s historic downtown. This plan’s study effort will consist of staged economic and planning analysis of the Downtown Scottsdale area with a focus on maximizing economic performance and creating a highly desirable and vibrant downtown destination.
Visit downtownscottsdale2.com for more information and sign-up to receive project updates and announcements.
Watch this video presentation for an overview of Downtown 2.0.
More Downtown News & Info
Parking Locations and Trolley Map
- Parking in Downtown Scottsdale is FREE!
- Many of the streets in the Downtown area have on-street parking spaces available. On-street parking has no meters or fees, just time limitations.
- On-site business parking, if provided, is also free.
- There are several public parking lots and garages spread throughout the Downtown area that also provide free parking.
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