Several months after an open call for design ideas, 10 finalists are in the running to be the city’s official flag. The public is asked to choose their favorite to help the City Council decide whether one of the designs will be selected.
When the challenge opened last October, the goal was to find a new design that would become an easily recognized symbol of Scottsdale and its blend of western heritage, natural beauty and modern art and culture.
More than 260 design concepts were submitted. The city’s Neighborhood Advisory Commission helped narrow that group down, selecting six of the finalists. In a similar process, a city staff team selected four finalists, resulting in the final 10 that the public can now weigh in on.
Online public feedback will close Feb. 28. After that, the City Council is expected to consider public feedback, plus commission and staff input before deciding whether to select one of the designs as the new Scottsdale city flag.
Why a new flag?
The importance of a well-designed flag as a community rallying point is described by a popular TED talk and fueled by successful flag redesigns in cities like Pocatello, Idahoand Peoria, Arizona.
Scottsdale’s current city flag is simple: the city seal on a white background. Never designed as a flag at all, this layout runs afoul of design standards published by the North American Vexillological Association, “flag experts of the United States and Canada.”
This fact was expressed by Scottsdale high school student Connor Heron, who contacted the Mayor and City Council and suggested the city design a new flag. His email struck a chord, and the City Council directed staff to conduct a community design challenge to bring forth concepts for possible approval as the new city flag.