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This audit evaluated the WestWorld marketing and concession contracts for contract compliance, effectiveness and administration.
Although the marketing vendor has been successful at increasing event-related revenues, results have not met the targets established in the Food & Marketing Agreement. Some factors that may help reduce this gap are:
- Including more research and analysis in developing marketing strategies,
- Addressing identified marketing challenges and private use restrictions on TNEC and WestWorld,
- Including additional Stakeholder reviews of the marketing plan, and
- Ensuring contract-required marketing activities are addressed.
Concession revenues were generally reported in accordance with terms, but exceptions were not documented and some terms are unclear. We also found that some aspects of contract administration need improvement, including avoiding any perception of conflict of interest and ensuring contractual requirements are applied.