Bell Road Corridor
The Bell Road Corridor study area includes WestWorld, land owned by the City of Scottsdale, Arizona State Land Trust land, a host of additional recreational attractions and several resorts and hotels.
Based on the City Council Economic Development Subcommittee direction, and additional input from area stakeholders, the Bell Road Corridor project commenced in the Fall of 2014. The project is intended to establish a framework for development of the city owned and surrounding corridor properties in the area. The result of which is intended to define development options for City Council consideration and possible direction, within the context of the community’s established vision and goals for the area.
The Bell Road Corridor project efforts began with the creation of an Existing Conditions Report; a graphical and narrative document outlining key existing considerations about the study area. The report is intended to provide base information about the study area to assist in providing a framework for discussions with area stakeholders and leaders of the community.
The Bell Road Corridor project is a multi-phased planning process, with the first phase - a market feasibility analysis – just recently completed. Gruen Gruen + Associates was hired in January of 2015 to complete the market feasibility analysis, which examines the study area, with a particular emphasis on the city owned 80 +/- acres located north of Bell Road and the city owned 103 +/- acres located south of Bell Road and west of the Notre Dame Preparatory High School.
As part of this process, the consultant and city staff team completed:
- Internal interviews with all pertinent city technical advisory staff, from multiple departments.
- External interviews with a number of Bell Road Corridor stakeholders and stakeholder organizations.
- A market feasibility report for city and stakeholder review.
- The city will complete the Reata Wash Flood Control Study, currently underway.