PROJECT SUMMARY

• Streetscape design for Scottsdale Road from Roosevelt Street to Earll Drive.
• Preliminary streetscape design for Scottsdale Road from Earll Drive to Chaparral Road and a downtown multi-modal circulation study.
• Comprehensive streetscape design guidelines for the entire 24-mile length of Scottsdale Road.

Project Purpose

The City of Scottsdale is developing a streetscape design for Scottsdale Road. The overall purpose of the project is to create an integrated “signature” streetscape design that will enhance the aesthetic of the road, respect neighborhoods, provide opportunities for public art, improve mobility for pedestrian, bicycle, and transit travel, and preserve the opportunity for future high capacity transit, such as the bus rapid transit currently planned in the Valley's regional transportation plan.

Project Goals

Establish an identity and visual character for Scottsdale Road as a “signature” corridor along its entire length.

• Recognize and strengthen the sense of place of the established unique character areas along Scottsdale Road, while linking each to the next adjacent one.
• Challenge the community and adjacent property owners to look beyond the “norm” to achieve a higher level of character and pride along this vital corridor.
• Strategize ongoing opportunities, both public and private, to realize the vision, which will exemplify the community values of the signature street.

Design Team

The Scottsdale Road Streetscape Design Guidelines project is being led by Otak, Inc in partnership with the City of Scottsdale and the Scottsdale Cultural Council. The design team is comprised of urban designers, landscape architects, planners, civil engineers, traffic engineers, architects, and environmental graphic designers. The design team is working in conjunction with the project team artists, Bob Adams and Buster Simpson, to ensure that art is an integral element of the project.

Project Schedule Update

Overall streetscape design guidelines were developed for the entire 24-mile length of Scottsdale Road. These guidelines establish a design theme for Scottsdale Road that is both symbolic of the City of Scottsdale, and appropriate for this community's signature street. The guidelines were adopted by the Development Review Board on June 5, 2008.

The streetscape design for the segment of Scottsdale Road from Roosevelt Street to Earll Drive will be completed to construction level drawings by the end of 2008, the project will go out for bid, and construction is expected to be started by Summer 2009.

As draft streetscape design is prepared for each segment, including public review and comment of the design plans, the streetscape design will be finalized and constructed.